The mechanics are the same everywhere, but the cost and the funnel differ by category. Pick yours.
Health and fitness apps live on paid social and W2A funnels. Both send taps into in-app browsers, where the App Store handoff can fail — after the quiz, before the install.
Creator posts and traffic campaigns bring players through in-app browsers, where the store link can die. One link gets the tap to the store and shows which placement delivers.
Dating apps buy traffic on social, where every tap opens in an in-app browser. The store handoff can fail there, and the loss hides in your CPI.
Fintech acquisition runs through web funnels and paid social, where an in-app browser can break both the store handoff and the flows before it.
EdTech runs long web funnels — placement tests, lesson previews, parent landing pages — and every one of them ends on a store button that can fail.
Editors live on demo content in social feeds, where every tap opens in an in-app browser and the store handoff can fail.
AI apps scale through paid social and web demos. Both deliver taps inside in-app browsers, where the App Store handoff can fail silently.
eSIM and travel apps sell at the moment of need, usually from a social feed or a messenger — exactly where the App Store handoff can fail.
Compare requests by link, detected source and device. Browser events can help investigate a stalled transition, but they do not confirm that the destination opened. Requests can include repeat visits and bots.
View the data and collection method. Use store or attribution reports for installs and revenue.
GoToApp chooses the destination for the device and tries supported ways to open it. If automatic navigation is blocked, it can show a button to continue. Test the link inside the apps where you share it.
No SDK and no changes in the app. You swap one address for another.
An attribution link can be the destination. We hand the tap over and leave your parameters alone.
The dashboard shows requests and browser events by link. These signals do not confirm store openings or installs.
Free includes 3 projects, device routing and request statistics. New accounts have a 50-link limit. Pro adds up to 25 projects, project subdomains and App Store page tests for $9 per month.