The playbook is a demo on the web, a paywall, then Download — and heavy paid social on top. Both halves deliver taps from inside an app's own browser, where the store handoff can fail.
Web demos · paid social · creator posts · trend-driven launches
When volume doubles weekly, a constant percentage of losses looks like noise. It is not — it scales with you.
People try the model before installing. That try happens in the in-app browser, and everything that follows depends on the handoff at the end.
You need to know within hours whether a channel converts. A delivery rate separates a weak creative from a broken route.
Every visitor who tries the model costs you inference. When that visitor cannot reach the store afterwards, you have bought the cost without the conversion.
Delivery depends on which app the link opens in, and the spread is wide. These are our own numbers, not an industry estimate. Sample: 606 taps through our own links, 3–5 August 2026. Every link reports back when a tap fails to leave the in-app browser, so these are counted, not modelled.
| Source | Reached the store | Detail |
|---|---|---|
| 99% | 3 taps stalled, 2 of them recovered by pressing the button | |
| 81% | 35 stalled, 17 recovered — this is where the system asks for confirmation | |
| TikTok | 86% | small sample, but the pattern matches Facebook |
| Plain browser | 100% | nothing to escape from, the store opens directly |
It reads where the tap came from and takes the route that survives there: the external browser out of Instagram and Threads, the store's own scheme where that is what works, an immediate button where the system asks for confirmation. If everything is blocked, the tap still ends on a visible button instead of a blank screen.
No SDK and no changes in the app. You swap one address for another.
An attribution link can be the destination. We hand the tap over and leave your parameters alone.
Each link reports when a tap failed to leave the in-app browser, so the dashboard shows delivery, not just clicks.
Yes, after domain verification. The demo then opens in the real browser, where payments and analytics behave normally.
Yes. Keep the base attribution link in the dashboard and pass the personal part in the address — we put your parameters back on the destination.
Sign up, add the app, paste your store or attribution URL. The link works immediately; the short branded address is the paid plan.
Yes, after domain verification — and for a demo that is usually the right call, because a real browser keeps your payments and analytics intact.
Yes. The base link lives in the dashboard, the personal part travels in the address, and we put your parameters back on the destination.
Free while you try it: up to three apps, unlimited links under each, full routing and per-source stats. The paid plan buys a shorter address.