The playbook is a demo on the web, a paywall, then Download — and heavy paid social on top. Both halves deliver taps from inside an app's own browser, where the store handoff can fail.
Web demos · paid social · creator posts · trend-driven launches
When volume doubles weekly, a constant percentage of losses looks like noise. It is not — it scales with you.
People try the model before installing. That try happens in the in-app browser, and everything that follows depends on the handoff at the end.
You need to know within hours whether a channel converts. A delivery rate separates a weak creative from a broken route.
Every visitor who tries the model costs you inference. When that visitor cannot reach the store afterwards, you have bought the cost without the conversion.
Compare requests by link, detected source and device. Browser events can help investigate a stalled transition, but they do not confirm that the destination opened. Requests can include repeat visits and bots.
View the data and collection method. Use store or attribution reports for installs and revenue.
GoToApp chooses the destination for the device and tries supported ways to open it. If automatic navigation is blocked, it can show a button to continue. Test the link inside the apps where you share it.
No SDK and no changes in the app. You swap one address for another.
An attribution link can be the destination. We hand the tap over and leave your parameters alone.
The dashboard shows requests and browser events by link. These signals do not confirm store openings or installs.
Yes, after domain verification. The demo then opens in the real browser, where payments and analytics behave normally.
Yes. Keep the base attribution link in the dashboard and pass the personal part in the address — we put your parameters back on the destination.
Sign up, add the app, paste your store or attribution URL. The link works immediately; the short branded address is the paid plan.
Yes, after domain verification — and for a demo that is usually the right call, because a real browser keeps your payments and analytics intact.
Yes. The base link lives in the dashboard, the personal part travels in the address, and we put your parameters back on the destination.
Free includes 3 projects, device routing and request statistics. New accounts have a 50-link limit. Pro adds up to 25 projects, project subdomains and App Store page tests for $9 per month.