Fintech funnels break in a browser you did not choose

Your onboarding starts on the web — a calculator, a rate check, a lead form — and ends with Download. Inside an in-app browser both parts are at risk: the store handoff fails, and so do the things that need real cookies.

Web onboarding · paid social · comparison pages · referral programmes

Why it hits this category

Compliance keeps you on the web first

You cannot always send people straight to the store — disclosures, eligibility and KYC live on your pages. That makes the last-step handoff unavoidable.

In-app browsers break more than the store link

Payments, cookies and analytics can behave differently in embedded browsers. Test the funnel there and offer an external-browser option where supported.

Cost per acquisition is high enough to notice

In this category a single lost install is expensive. The delivery rate is worth measuring rather than assuming.

Regulated flows cannot be redesigned on a whim

If the onboarding flow cannot change, test a different destination URL with the same approved flow.

What the statistics show

Compare requests by link, detected source and device. Browser events can help investigate a stalled transition, but they do not confirm that the destination opened. Requests can include repeat visits and bots.

View the data and collection method. Use store or attribution reports for installs and revenue.

How the link works

GoToApp chooses the destination for the device and tries supported ways to open it. If automatic navigation is blocked, it can show a button to continue. Test the link inside the apps where you share it.

Nothing to install

No SDK and no changes in the app. You swap one address for another.

Your tracker stays

An attribution link can be the destination. We hand the tap over and leave your parameters alone.

Compare link activity

The dashboard shows requests and browser events by link. These signals do not confirm store openings or installs.

Questions

Can the destination be our own page instead of the store?

Yes, once you verify the domain. Then the tap opens your funnel in the real browser, where payments, cookies and analytics work normally.

How is domain verification done?

You upload one static file to prove the domain is yours. Without that we only accept store and attribution links — otherwise the service would be an open redirector.

Does it affect our attribution setup?

No. If you run on an MMP link, it stays the destination and keeps its parameters.

Can we send people to our own onboarding instead of the store?

Yes, after verifying the domain. Here that is often the better route: in a real browser your payments, cookies and analytics all behave normally.

How is the domain verified?

One static file at a known path proves the domain is yours. Without it we accept only store and attribution links — otherwise the service would be an open redirector.

Create a link and test it

Free includes 3 projects, device routing and request statistics. New accounts have a 50-link limit. Pro adds up to 25 projects, project subdomains and App Store page tests for $9 per month.