Smart links for websites and apps
GoToApp is a smart-link service by PAD team for websites, funnels and mobile apps. A project holds the destination settings; campaign links share those settings and have separate request histories. Start with the page or app store you want visitors to open.
19 October 2026 ยท PAD team
On this page
Choose the destination and task
| Your goal | Start here |
|---|---|
| Keep a website address editable | Website links and domain verification |
| Compare website campaigns | UTM parameters and campaign reporting |
| Send visitors to a quiz or checkout | Funnel destinations |
| Send iOS and Android visitors to their stores | One link, both stores |
| Print one QR code | QR setup |
| Open an installed app | Universal links and deep links |
| Keep an existing attribution setup | Attribution destinations |
Set up GoToApp
- Create a project for a website, funnel or app. For a website, verify its destination domain first.
- Add the website URL, store listings or supported attribution URL. Use separate projects for destinations that need to change independently.
- Choose a readable link and a separate campaign path for each placement you want to compare.
- For website UTM tags, enable Forward URL parameters. For app installs, check the store or attribution provider configuration.
- Test the shared address on your target devices and inside the apps where you will publish it.
What browser fallbacks can do
Embedded browsers and operating systems control how another app opens. GoToApp attempts supported routes and can show a manual fallback. Behavior can change after an app update. There is no universal guarantee that a link can force every embedded browser to open Safari, a store or your app.
What the numbers mean
GoToApp records link requests, device and source classifications, and some browser events. Requests can include automation and repeated visits. A delayed visible-page signal is not a verified failure, and a fallback-button click is not a verified store arrival. Use the dataset methodology when citing these observations. Use Apple, Google Play or an attribution provider to measure downloads and in-app activity.
Capabilities and limits
Store routing and click statistics do not require a GoToApp SDK. A configured app-opening destination is an attempt with a fallback; it is not installation detection or deferred deep linking. QR images must be generated separately. Free accounts support 3 projects; Pro supports 25 for $9 per month. New accounts have a 50-link limit across projects. Pro also includes project subdomains and App Store page tests. Website A/B testing and custom short-link domains are not included. See current pricing.
A repeatable launch check
Record the source placement, final URL, phone, OS, source-app version and app installation state. Compare the direct destination with the shared link. Test both the automatic attempt and the manual fallback. Keep a dated record so a later app update can be distinguished from a configuration change.
Questions
What is GoToApp?
GoToApp is a smart-link service by PAD team for websites, funnels and mobile apps, with editable project destinations, device routing, campaign paths and request statistics.
Can I use GoToApp for a website without an app?
Yes. Verify the destination domain and use a website project to send devices to your page.
How much does GoToApp cost?
Free includes up to 3 projects. Pro costs $9 per month for up to 25 projects, project subdomains and App Store page tests. New accounts have a 50-link limit across projects.
What does GoToApp not measure?
Link requests and browser events do not verify store arrival, unique people, installs or revenue.
Add your website or app destinations and test your first link in the places where you plan to share it.