Creator traffic arrives from inside Instagram, TikTok and Telegram — all in-app browsers. When the store link fails there, nothing reports it: the post simply looks like it underperformed.
Instagram creators · TikTok · Telegram channels · UGC
An ad platform at least shows you clicks. A creator post shows you nothing but the invoice, so a routing failure is indistinguishable from a bad placement.
You pay the same whether the taps arrive or not. Every failed handoff is pure loss on a cost you already committed to.
Give each creator their own link under the same app. Then you see taps by source app and by placement — and which of them actually reached the store.
When a post costs product rather than money, nobody audits the funnel. The campaign gets written off as brand awareness, and the routing failure is never discovered.
Delivery depends on which app the link opens in, and the spread is wide. These are our own numbers, not an industry estimate. Sample: 606 taps through our own links, 3–5 August 2026. Every link reports back when a tap fails to leave the in-app browser, so these are counted, not modelled.
| Source | Reached the store | Detail |
|---|---|---|
| 99% | 3 taps stalled, 2 of them recovered by pressing the button | |
| 81% | 35 stalled, 17 recovered — this is where the system asks for confirmation | |
| TikTok | 86% | small sample, but the pattern matches Facebook |
| Plain browser | 100% | nothing to escape from, the store opens directly |
It reads where the tap came from and takes the route that survives there: the external browser out of Instagram and Threads, the store's own scheme where that is what works, an immediate button where the system asks for confirmation. If everything is blocked, the tap still ends on a visible button instead of a blank screen.
No SDK and no changes in the app. You swap one address for another.
An attribution link can be the destination. We hand the tap over and leave your parameters alone.
Each link reports when a tap failed to leave the in-app browser, so the dashboard shows delivery, not just clicks.
Yes, as many as you need under one app. Each has its own click stats by platform and source app.
Yes. Telegram ships its own in-app browser like the rest, and the link handles it the same way.
No. They publish the link you give them, exactly as they would publish a store link.
Give each one a separate link. The dashboard splits taps by source app and shows how many left the in-app browser, so a weak placement stops looking identical to a broken route.
Yes. Both ship their own in-app browsers, and the link picks the route that works in each.
Free while you try it: up to three apps, unlimited links under each, full routing and per-source stats. The paid plan buys a shorter address.