The funnel is familiar: an ad, a quiz about goals and weight, a paywall, then Download. Everything up to that button runs in the in-app browser without trouble. The button is where it breaks.
Meta and TikTok ads · quiz funnels · influencer posts · Apple Health tie-ins
Your funnel spends three screens earning intent. A person who answered every question and saw the plan is worth many times a cold tap — and that is exactly who you lose at the handoff.
Traffic and conversion campaigns on Meta and TikTok all open the in-app browser. App install campaigns do not — but they cannot carry a quiz.
A lost install is not one lost download, it is a lost trial and the renewals behind it. The arithmetic on a $40 yearly plan is unforgiving.
Rings, streaks, workout sync, Apple Health — none of it exists on the web part of the funnel. The handoff is not one step among many, it is the step where the product finally starts.
Delivery depends on which app the link opens in, and the spread is wide. These are our own numbers, not an industry estimate. Sample: 606 taps through our own links, 3–5 August 2026. Every link reports back when a tap fails to leave the in-app browser, so these are counted, not modelled.
| Source | Reached the store | Detail |
|---|---|---|
| 99% | 3 taps stalled, 2 of them recovered by pressing the button | |
| 81% | 35 stalled, 17 recovered — this is where the system asks for confirmation | |
| TikTok | 86% | small sample, but the pattern matches Facebook |
| Plain browser | 100% | nothing to escape from, the store opens directly |
It reads where the tap came from and takes the route that survives there: the external browser out of Instagram and Threads, the store's own scheme where that is what works, an immediate button where the system asks for confirmation. If everything is blocked, the tap still ends on a visible button instead of a blank screen.
No SDK and no changes in the app. You swap one address for another.
An attribution link can be the destination. We hand the tap over and leave your parameters alone.
Each link reports when a tap failed to leave the in-app browser, so the dashboard shows delivery, not just clicks.
No. You point the Download button at a GoToApp link. The ad, the quiz and the paywall stay exactly as they are.
Yes. The attribution link becomes the destination and keeps measuring the tap. We do not touch your parameters.
Yes. Each link reports when a tap failed to leave the in-app browser, so you get a delivery rate instead of a click count.
Not one download — a trial and the renewals behind it. On a yearly plan the arithmetic on even a few per cent of lost taps gets uncomfortable quickly.
Yes. One link per campaign or placement, each with its own stats by platform and source app.
Free while you try it: up to three apps, unlimited links under each, full routing and per-source stats. The paid plan buys a shorter address.