The funnel is familiar: an ad, a quiz about goals and weight, a paywall, then Download. Everything up to that button runs in the in-app browser without trouble. The button is where it breaks.
Meta and TikTok ads · quiz funnels · influencer posts · Apple Health tie-ins
Your funnel spends three screens earning intent. A person who answered every question and saw the plan is worth many times a cold tap — and that is exactly who you lose at the handoff.
Traffic and conversion campaigns on Meta and TikTok all open the in-app browser. App install campaigns do not — but they cannot carry a quiz.
A lost install is not one lost download, it is a lost trial and the renewals behind it. The arithmetic on a $40 yearly plan is unforgiving.
Rings, streaks, workout sync, Apple Health — none of it exists on the web part of the funnel. The handoff is not one step among many, it is the step where the product finally starts.
Compare requests by link, detected source and device. Browser events can help investigate a stalled transition, but they do not confirm that the destination opened. Requests can include repeat visits and bots.
View the data and collection method. Use store or attribution reports for installs and revenue.
GoToApp chooses the destination for the device and tries supported ways to open it. If automatic navigation is blocked, it can show a button to continue. Test the link inside the apps where you share it.
No SDK and no changes in the app. You swap one address for another.
An attribution link can be the destination. We hand the tap over and leave your parameters alone.
The dashboard shows requests and browser events by link. These signals do not confirm store openings or installs.
No. You point the Download button at a GoToApp link. The ad, the quiz and the paywall stay exactly as they are.
Yes. The attribution link becomes the destination and keeps measuring the tap. We do not touch your parameters.
Yes. Each link reports when a tap failed to leave the in-app browser, so you get a delivery rate instead of a click count.
Not one download — a trial and the renewals behind it. On a yearly plan the arithmetic on even a few per cent of lost taps gets uncomfortable quickly.
Yes. One link per campaign or placement, each with its own stats by platform and source app.
Free includes 3 projects, device routing and request statistics. New accounts have a 50-link limit. Pro adds up to 25 projects, project subdomains and App Store page tests for $9 per month.