GoToAppRoute by device
Send every device to your verified website, or choose different destinations for iPhone, Android and desktop.
Smart links for websites and apps
One link to your
website or app
Send people to your website, quiz, checkout or app store. Give each campaign its own link and update destinations without replacing the addresses you share.
Free for up to 3 projects · No mobile app required
Your projectLink routing example
Examplegotoapp.store/your-project/summer
DestinationYour website, quiz or checkout
One website for every device, or separate store destinations.
One URL forWebsites & shopsQuizzes & funnelsBooking & checkoutApp stores
Change the destination, keep the link
Group links by project: a website, funnel or mobile app. Give each ad, profile or message its own address.
Name every campaign
Create readable paths for a creator, an ad or a newsletter. Keep the click history for each link separate.
Update in one place
Update a project’s destinations in the dashboard. Its published links keep the same addresses.
See link activity
Review clicks over time, device platforms and detected sources. Use your website, store or tracker to measure sales, leads and installs.
Choose a use case
From an online shop to an app launch, choose the setup that fits your destination and channel.
Websites, shops & booking
Send visitors to your own website, product page or booking page. No mobile app required.
Quizzes, funnels & checkoutLink to a quiz, signup flow or checkout on your verified domain. Keep the funnel you already use.
Email, SMS & messagesUse a managed link in newsletters, SMS and messages, leading to your website or app.
One link, both storesShare one URL for your iOS and Android app. GoToApp sends visitors to the destination you set for their device.
Ads & creator campaignsGive ads, creators and launches separate links to your website or app. Compare requests for each placement.
Social & bio linksLink to your website, offer, quiz or app from a bio, Story or message.
QR & printed materialsPut a GoToApp link in a QR code for a website, menu, booking page or app. Update destinations without reprinting.
Attribution linksUse a supported AppsFlyer OneLink, Branch or Adjust URL as your destination. Keep your existing attribution setup.
Web-to-app funnelsUse one app link at the end of a landing page, quiz or web purchase flow, with destinations for iOS and Android.
Open an installed appAdd an existing app deep link to your GoToApp setup. The router can attempt to open it before continuing to the store.
App Store A/B tests · ProSplit a campaign link between up to four App Store pages. Set probabilities in GoToApp and compare page performance in App Store Connect.
Three steps to your first link
Add your destinations
Choose a website, app stores or attribution link. For a website, verify that you control its domain first.
Choose your address
Name your project and give each campaign its own path. Use the same address wherever you share it.
Test, then share
Check the link on your target devices. Use it in a bio, ad, button or externally generated QR code.
Links from social apps
GoToApp includes routing attempts and fallback buttons for supported in-app browsers. They offer a way to continue to your website or store when automatic navigation is blocked.
Behavior changes between platforms and versions. Test the route your audience will use; some browsers require another tap.
Explore social linksPricing
Free and Pro plans
Device routing, browser fallbacks and click statistics are included in both plans.
Free
$0
For your first websites, apps and campaigns.
- Up to 3 projects
- Links on gotoapp.store
- Campaign paths and click statistics
gotoapp.store/your-app/summer
Start freePro
$9 / month
Manage more projects and test App Store pages.
- Up to 25 projects
- A gotoapp.store subdomain for each project
- App Store A/B tests with custom probabilities
- Experiment history and CSV export
- Everything in Free
your-app.gotoapp.store/summer
Create an accountNew accounts have a 50-link limit across projects. Pro can be added from your dashboard. Your Free-format links also work while you are on Pro.
Already have a link?
Inspect its redirect path
See the redirect chain and campaign parameters. This checks the URL from the server; it cannot confirm how a real social app opens it.
Questions
Can I use GoToApp without a mobile app?
Yes. Create a website project for your landing page, shop, quiz, booking page or checkout. Verify ownership of the destination domain, then use the same page for every device.
What can I use as a destination?
An App Store URL, a Google Play URL, a supported attribution link, or a page on a domain you have verified. You can also set a website for desktop visitors.
Do I need to change my app?
No app changes or SDK are needed for store routing and click statistics. Opening an installed app requires a deep link your app already supports.
Can I edit a link after sharing it?
Yes. You can update app destinations from the dashboard. The change applies to that app’s links, while their published addresses stay the same.
What does the analytics show?
Link clicks over time, device platforms and detected sources. These are request counts, which may include bots; they are not confirmed installs, unique people or verified store arrivals.
Can I use my own short-link domain?
Not currently. Free links use gotoapp.store/your-app. Pro adds your-app.gotoapp.store. Domain verification is for your destination pages, not for hosting branded short links.
What happens if I cancel Pro?
Pro stays active until the end of the paid period. After that, Pro subdomain links show a plan notice; the Free-format links remain available. Use the Free format for printed materials if you do not want them to depend on a Pro subscription. Experiment routing stops when Pro expires; shared-domain links use the standard app destination.
Plan, test and measure
Practical guides for the work around your link.
Create your first link
Create your free linkFree includes up to 3 projects for websites, funnels or apps.