In-app browser tap data
Recorded link requests, grouped by detected source and platform. These counts describe traffic through customer links, not visitors to the GoToApp website or verified store arrivals. Free to use with attribution.
Covering 2026-08-03 to 2026-10-18. Updated 2026-10-18. Machine-readable copy at /data.json.
Headline numbers
- 483,728 taps routed in total
- 429,454 of those arrived from inside a social app rather than a real browser
- 393,981 of the social taps came from iOS, which is 91.7%
This platform split describes the traffic recorded by GoToApp. It is not a comparison of iOS and Android failure rates, and it cannot establish which platform has more broken store journeys.
Full breakdown
| Source | Taps | Share | Visible-page signal | Manual-button click |
|---|---|---|---|---|
| Instagram iOS | 297,536 | 61.5% | 2,837 | 2,867 |
| Facebook iOS | 79,947 | 16.5% | 1,115 | 4,001 |
| Regular browser other | 39,892 | 8.2% | 0 | 0 |
| Instagram Android | 25,104 | 5.2% | 418 | 1,623 |
| Facebook Android | 10,209 | 2.1% | 462 | 242 |
| Regular browser iOS | 9,112 | 1.9% | 29 | 1 |
| Threads iOS | 8,863 | 1.8% | 19 | 140 |
| TikTok iOS | 7,083 | 1.5% | 120 | 54 |
| Regular browser desktop | 3,285 | 0.7% | 0 | 0 |
| Regular browser Android | 1,985 | 0.4% | 1 | 0 |
| Snapchat iOS | 552 | 0.1% | 252 | 246 |
| Facebook other | 73 | 0.0% | 0 | 0 |
| WhatsApp other | 52 | 0.0% | 0 | 0 |
| TikTok Android | 34 | 0.0% | 25 | 10 |
| Threads Android | 1 | 0.0% | 1 | 0 |
How this is collected
Source and platform are inferred from request information and can be incomplete or spoofed. Counts can include repeat visits, bots and preview requests. The visible-page signal records that a page was still visible after a delay; a visitor can also return to the page. It does not establish that every opening attempt failed. A manual-button click likewise does not prove store arrival. The two event columns can overlap on the same request; do not add them. App names, account details and visitor identifiers are excluded from this public summary.
The method and the escape routes are described in the technical write-up.
Citing it
Published under CC BY 4.0. Use the numbers freely, with a link back to this page so readers can check the current figures. They change daily, so quote the date alongside them.
The links producing this data are free for three apps, and they report the same numbers for your own traffic.