Your acquisition runs where in-app browsers rule: Instagram, TikTok, Facebook. A tap that dies at the store handoff still costs you the impression and the click.
Meta and TikTok ads · creator posts · referral links · bio links
At dating-category CPMs, a few percent of taps that never arrive is a line item, not a rounding error.
An invite forwarded in a DM opens in that app's browser. The person most likely to install — a friend of a user — meets the same wall.
Different store fronts, different creatives, same handoff problem. One link per campaign keeps the routing consistent while you test.
App install campaigns hand off natively, but they cannot run a quiz, a city page or an age gate. The moment you need a page in front of the store, you are back in the in-app browser.
Compare requests by link, detected source and device. Browser events can help investigate a stalled transition, but they do not confirm that the destination opened. Requests can include repeat visits and bots.
View the data and collection method. Use store or attribution reports for installs and revenue.
GoToApp chooses the destination for the device and tries supported ways to open it. If automatic navigation is blocked, it can show a button to continue. Test the link inside the apps where you share it.
No SDK and no changes in the app. You swap one address for another.
An attribution link can be the destination. We hand the tap over and leave your parameters alone.
The dashboard shows requests and browser events by link. These signals do not confirm store openings or installs.
Yes. Keep your OneLink, Branch or Adjust link as the destination — it stays in charge of routing and attribution.
They work the same way: a GoToApp link opened from a messenger takes the route that works in that messenger.
No. Nothing is added to the app; you change the URL you publish.
Yes. An invite forwarded in a messenger opens in that app's browser, and the link takes the route that works there.
No. The store picks the storefront itself; you can keep one link per campaign purely for clean reporting.
Free includes 3 projects, device routing and request statistics. New accounts have a 50-link limit. Pro adds up to 25 projects, project subdomains and App Store page tests for $9 per month.