Your acquisition runs where in-app browsers rule: Instagram, TikTok, Facebook. A tap that dies at the store handoff still costs you the impression and the click.
Meta and TikTok ads · creator posts · referral links · bio links
At dating-category CPMs, a few percent of taps that never arrive is a line item, not a rounding error.
An invite forwarded in a DM opens in that app's browser. The person most likely to install — a friend of a user — meets the same wall.
Different store fronts, different creatives, same handoff problem. One link per campaign keeps the routing consistent while you test.
App install campaigns hand off natively, but they cannot run a quiz, a city page or an age gate. The moment you need a page in front of the store, you are back in the in-app browser.
Delivery depends on which app the link opens in, and the spread is wide. These are our own numbers, not an industry estimate. Sample: 606 taps through our own links, 3–5 August 2026. Every link reports back when a tap fails to leave the in-app browser, so these are counted, not modelled.
| Source | Reached the store | Detail |
|---|---|---|
| 99% | 3 taps stalled, 2 of them recovered by pressing the button | |
| 81% | 35 stalled, 17 recovered — this is where the system asks for confirmation | |
| TikTok | 86% | small sample, but the pattern matches Facebook |
| Plain browser | 100% | nothing to escape from, the store opens directly |
It reads where the tap came from and takes the route that survives there: the external browser out of Instagram and Threads, the store's own scheme where that is what works, an immediate button where the system asks for confirmation. If everything is blocked, the tap still ends on a visible button instead of a blank screen.
No SDK and no changes in the app. You swap one address for another.
An attribution link can be the destination. We hand the tap over and leave your parameters alone.
Each link reports when a tap failed to leave the in-app browser, so the dashboard shows delivery, not just clicks.
Yes. Keep your OneLink, Branch or Adjust link as the destination — it stays in charge of routing and attribution.
They work the same way: a GoToApp link opened from a messenger takes the route that works in that messenger.
No. Nothing is added to the app; you change the URL you publish.
Yes. An invite forwarded in a messenger opens in that app's browser, and the link takes the route that works there.
No. The store picks the storefront itself; you can keep one link per campaign purely for clean reporting.
Free while you try it: up to three apps, unlimited links under each, full routing and per-source stats. The paid plan buys a shorter address.