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Web-to-app funnels

Connect the last step of your web-to-app funnel

Route visitors from your download button to your store or supported attribution link.

Create your free link See pricing

Free for up to 3 projects

Your projectLink routing example
Example
gotoapp.store/your-project/quiz-download
Choose a visitor’s device
DestinationApp Store or tracker

One website for every device, or separate store destinations.

How this fits
your setup

Your visitor has finished the quiz or reached the download step. A GoToApp link gives that button one destination address while keeping the store routing in your dashboard.

  1. Keep your existing funnel

    Use your current landing page, quiz and checkout. GoToApp supplies the link for the app handoff.

  2. Set the button destination

    Point the download button to a GoToApp link configured with your stores or supported tracker.

  3. Test the journey end to end

    Check the handoff from each acquisition source, including social in-app browsers, on both mobile platforms.

Own-page destinations are also supported

If the destination is your own web page, verify ownership of its domain first. This lets you use that page as a routing destination. Verification does not turn the domain into a branded GoToApp short-link domain.

Questions about this setup

Does it build the funnel for me?

No. GoToApp is the link and routing layer for a funnel you already have.

Can I pass personalized parameters?

Yes, through the optional parameter-passthrough setting. The base destination remains the one saved in your account; test the receiving page or tracker before launch.

Use the same link setup elsewhere

Websites, shops & booking

Send visitors to your own website, product page or booking page. No mobile app required.

Quizzes, funnels & checkout

Link to a quiz, signup flow or checkout on your verified domain. Keep the funnel you already use.

Email, SMS & messages

Use a managed link in newsletters, SMS and messages, leading to your website or app.

One link, both stores

Share one URL for your iOS and Android app. GoToApp sends visitors to the destination you set for their device.

Ads & creator campaigns

Give ads, creators and launches separate links to your website or app. Compare requests for each placement.

Social & bio links

Link to your website, offer, quiz or app from a bio, Story or message.

QR & printed materials

Put a GoToApp link in a QR code for a website, menu, booking page or app. Update destinations without reprinting.

Attribution links

Use a supported AppsFlyer OneLink, Branch or Adjust URL as your destination. Keep your existing attribution setup.

Open an installed app

Add an existing app deep link to your GoToApp setup. The router can attempt to open it before continuing to the store.

App Store A/B tests · Pro

Split a campaign link between up to four App Store pages. Set probabilities in GoToApp and compare page performance in App Store Connect.

Plan, test and measure

Practical guides for the work around your link.

Choose the right kind of app linkTest before sharingMeasure the campaign

Browse all link guides

Create your first link

Create your free link

Free includes up to 3 projects for websites, funnels or apps.