The ad delivers, the landing page renders, the quiz gets completed. Then the Download button points at the App Store — and that is the step that dies, after you have paid for the click and earned the intent.
Quizzes · paywalls · lead magnets · web onboarding
Your page is a normal web page and renders inside the in-app browser without trouble. That is why the problem is so easy to miss in analytics: engagement looks healthy right up to the end.
A person who finished a quiz is worth far more than a cold click. Losing them at the store handoff wastes both the media spend and the intent you built.
You change the address behind one button. The ad, the page, the quiz, the paywall and your web analytics are untouched.
A raw store URL is refused in a traffic campaign, so the landing page is not a design choice — it is the only way to buy that traffic. The store handoff at the end is unavoidable, and so is the failure point.
Delivery depends on which app the link opens in, and the spread is wide. These are our own numbers, not an industry estimate. Sample: 606 taps through our own links, 3–5 August 2026. Every link reports back when a tap fails to leave the in-app browser, so these are counted, not modelled.
| Source | Reached the store | Detail |
|---|---|---|
| 99% | 3 taps stalled, 2 of them recovered by pressing the button | |
| 81% | 35 stalled, 17 recovered — this is where the system asks for confirmation | |
| TikTok | 86% | small sample, but the pattern matches Facebook |
| Plain browser | 100% | nothing to escape from, the store opens directly |
It reads where the tap came from and takes the route that survives there: the external browser out of Instagram and Threads, the store's own scheme where that is what works, an immediate button where the system asks for confirmation. If everything is blocked, the tap still ends on a visible button instead of a blank screen.
No SDK and no changes in the app. You swap one address for another.
An attribution link can be the destination. We hand the tap over and leave your parameters alone.
Each link reports when a tap failed to leave the in-app browser, so the dashboard shows delivery, not just clicks.
No. You point the Download button at a GoToApp link instead of the store URL. Everything before that button stays as it is.
Yes. Keep it as the destination — we get the tap out of the in-app browser and hand it to your tracker, which does its own routing and attribution.
Yes. Keep the base link in the dashboard and pass the personal part in the address — we put your parameters back on the destination. One line on your landing page, and the dashboard shows the exact snippet.
Every link reports back when a tap failed to leave the in-app browser, and the dashboard turns that into a delivery rate. Across our own traffic it runs at 99 per cent for Instagram and 81 for Facebook.
Yes, once you verify your domain. Then the tap leaves the in-app browser before your page loads, so payments, cookies and analytics behave normally for the whole funnel, not just the last step.
Free while you try it: up to three apps, unlimited links under each, full routing and per-source stats. The paid plan buys a shorter address.