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Facebook & Instagram ads

App links for your Facebook and Instagram campaigns

Give each web-link placement its own address and review its clicks alongside your existing ad and attribution reporting.

Create your free link See pricing

Free for up to 3 projects

Your projectLink routing example
Example
gotoapp.store/your-project/creator-alex
Choose a visitor’s device
DestinationYour website or iOS destination

One website for every device, or separate store destinations.

How this fits
your setup

Use a separate path for every creator, ad or launch. Keep destinations together in one project, whether you promote a website, a service or an app.

  1. Set up a project

    Add your verified website, store URLs or supported attribution link.

  2. Name each placement

    Create paths such as /creator-alex, /newsletter and /summer-ad.

  3. Review activity

    Compare link requests. Measure leads and sales in your website analytics, or installs with your store or attribution provider.

Keep campaign measurement with the destination

For websites, add UTM parameters to the shared URL and enable parameter passthrough in the project. Direct store links support store campaign labels. Attribution links retain their provider configuration.

Questions about this setup

Can creators share the same destination?

Yes. Use separate paths in one project so each placement has its own request history.

Does GoToApp measure sales?

No. Use your destination analytics or attribution provider for purchases, leads and installs.

Use the same link setup elsewhere

Websites, shops & booking

Send visitors to your own website, product page or booking page. No mobile app required.

Quizzes, funnels & checkout

Link to a quiz, signup flow or checkout on your verified domain. Keep the funnel you already use.

Email, SMS & messages

Use a managed link in newsletters, SMS and messages, leading to your website or app.

One link, both stores

Share one URL for your iOS and Android app. GoToApp sends visitors to the destination you set for their device.

Social & bio links

Link to your website, offer, quiz or app from a bio, Story or message.

QR & printed materials

Put a GoToApp link in a QR code for a website, menu, booking page or app. Update destinations without reprinting.

Attribution links

Use a supported AppsFlyer OneLink, Branch or Adjust URL as your destination. Keep your existing attribution setup.

Web-to-app funnels

Use one app link at the end of a landing page, quiz or web purchase flow, with destinations for iOS and Android.

Open an installed app

Add an existing app deep link to your GoToApp setup. The router can attempt to open it before continuing to the store.

App Store A/B tests · Pro

Split a campaign link between up to four App Store pages. Set probabilities in GoToApp and compare page performance in App Store Connect.

Plan, test and measure

Practical guides for the work around your link.

Choose campaign metricsKeep Apple campaign tokens intact

Browse all link guides

Create your first link

Create your free link

Free includes up to 3 projects for websites, funnels or apps.