The lesson preview works. The Download button does not

EdTech funnels are long by design: a test, a preview, a plan. All of it renders fine inside an in-app browser. The store handoff at the end is the part that breaks.

Placement tests · lesson previews · parent funnels · school campaigns

Why it hits this category

Long funnels concentrate value at the end

The further someone walks before the store link, the more expensive their loss at the final step.

Two audiences, one link

Parents tap from Facebook, students from TikTok and Instagram. The routing that works differs by app — the link decides, not you.

Seasonality punishes silent losses

Back-to-school spend is concentrated in weeks. A leak you cannot see is a leak you cannot fix in time.

Parents and students tap from different apps

The same campaign reaches Facebook on one side and TikTok on the other. The routing that works differs between them, and no hardcoded redirect covers both at once.

What the statistics show

Compare requests by link, detected source and device. Browser events can help investigate a stalled transition, but they do not confirm that the destination opened. Requests can include repeat visits and bots.

View the data and collection method. Use store or attribution reports for installs and revenue.

How the link works

GoToApp chooses the destination for the device and tries supported ways to open it. If automatic navigation is blocked, it can show a button to continue. Test the link inside the apps where you share it.

Nothing to install

No SDK and no changes in the app. You swap one address for another.

Your tracker stays

An attribution link can be the destination. We hand the tap over and leave your parameters alone.

Compare link activity

The dashboard shows requests and browser events by link. These signals do not confirm store openings or installs.

Questions

We send traffic to a placement test first. Does that matter?

No, the test itself works fine. Only the store button at the end needs the GoToApp link.

Can we use different links for parents and students?

Yes — one per campaign or placement, all under the same app, each with its own stats by source app.

Is there anything to install?

No SDK and no code in the app. You change the URL behind the button.

Do we need separate links for parents and students?

Not technically, but it is worth it: separate links give separate numbers, and the two audiences arrive from different apps.

Does it work with our LMS or web app?

Yes, it is an ordinary https link. Put it wherever the store link goes now.

Create a link and test it

Free includes 3 projects, device routing and request statistics. New accounts have a 50-link limit. Pro adds up to 25 projects, project subdomains and App Store page tests for $9 per month.