Linktree, Beacons, Taplink and the rest are normal web pages, so they open fine inside Instagram or TikTok. The button that points at the App Store is the one that fails.
Linktree · Beacons · Taplink · Milkshake · your own bio page
It renders, it looks right, people tap. The failure is one layer deeper, at the store handoff.
Bio link opens the in-app browser, the bio page opens the store link in the same browser. Adding a page in front of the store changes nothing about the last step.
Point the store button at a GoToApp link. Everything else on your bio page stays as it is, including its own analytics.
A link-in-bio service decides how its buttons open, and that decision changes without telling you. Pointing the button at a link you control puts the routing back in your hands.
Delivery depends on which app the link opens in, and the spread is wide. These are our own numbers, not an industry estimate. Sample: 606 taps through our own links, 3–5 August 2026. Every link reports back when a tap fails to leave the in-app browser, so these are counted, not modelled.
| Source | Reached the store | Detail |
|---|---|---|
| 99% | 3 taps stalled, 2 of them recovered by pressing the button | |
| 81% | 35 stalled, 17 recovered — this is where the system asks for confirmation | |
| TikTok | 86% | small sample, but the pattern matches Facebook |
| Plain browser | 100% | nothing to escape from, the store opens directly |
It reads where the tap came from and takes the route that survives there: the external browser out of Instagram and Threads, the store's own scheme where that is what works, an immediate button where the system asks for confirmation. If everything is blocked, the tap still ends on a visible button instead of a blank screen.
No SDK and no changes in the app. You swap one address for another.
An attribution link can be the destination. We hand the tap over and leave your parameters alone.
Each link reports when a tap failed to leave the in-app browser, so the dashboard shows delivery, not just clicks.
No. Linktree, Beacons, Taplink or a page you built yourself all behave the same, because the problem is in the browser the page opens in, not the page.
Not necessarily. A direct GoToApp link is one hop shorter, but if the page earns its place — multiple offers, tracking, content — keep it and fix the button.
Yes. Every GoToApp link reports when a tap failed to leave the in-app browser, so the dashboard shows a delivery rate, not just clicks.
If it earns its place — several offers, your own tracking, content — keep it and fix the button. If it exists only to hold one store link, a direct link is one hop shorter and one failure point fewer.
Yes. It counts the click on its side as before; our page is simply what that click opens.
Free while you try it: up to three apps, unlimited links under each, full routing and per-source stats. The paid plan buys a shorter address.