Games live on creator content and paid social — and both deliver taps from inside an app's own browser. When the store handoff fails there, the campaign reads as a weak creative.
Creator posts · TikTok and Reels · Discord and Telegram · playable ads
You pay per post and get no click dashboard. A routing failure and a bad placement look identical from where you are standing.
App install campaigns hand off natively and are fine. Everything else — a link in a video description, a Discord message, a Telegram post — is not.
Give each placement its own link under one app, and the dashboard splits taps by source app. You learn which channel brings players and which brings noise.
During a soft launch every number is a signal. A routing loss that differs by country and by app version makes a geo look weak when it is merely unreachable.
Delivery depends on which app the link opens in, and the spread is wide. These are our own numbers, not an industry estimate. Sample: 606 taps through our own links, 3–5 August 2026. Every link reports back when a tap fails to leave the in-app browser, so these are counted, not modelled.
| Source | Reached the store | Detail |
|---|---|---|
| 99% | 3 taps stalled, 2 of them recovered by pressing the button | |
| 81% | 35 stalled, 17 recovered — this is where the system asks for confirmation | |
| TikTok | 86% | small sample, but the pattern matches Facebook |
| Plain browser | 100% | nothing to escape from, the store opens directly |
It reads where the tap came from and takes the route that survives there: the external browser out of Instagram and Threads, the store's own scheme where that is what works, an immediate button where the system asks for confirmation. If everything is blocked, the tap still ends on a visible button instead of a blank screen.
No SDK and no changes in the app. You swap one address for another.
An attribution link can be the destination. We hand the tap over and leave your parameters alone.
Each link reports when a tap failed to leave the in-app browser, so the dashboard shows delivery, not just clicks.
No, those are safe: the store opens natively from the Install button. It applies to every link-based placement around them.
Yes. Add a deep link and the tap opens the game itself, with the store as the fallback for everyone else.
As many as you need under one app name — one per creator, per creative or per community.
No, they hand off to the store natively. Everything else does: a link in a video description, a Discord message, a creator post.
Yes, with a deep link: people who have the game land inside it, everyone else goes to the store.
Free while you try it: up to three apps, unlimited links under each, full routing and per-source stats. The paid plan buys a shorter address.