Your players tap the link and land on a blank screen

Games live on creator content and paid social — and both deliver taps from inside an app's own browser. When the store handoff fails there, the campaign reads as a weak creative.

Creator posts · TikTok and Reels · Discord and Telegram · playable ads

Why it hits this category

Creator traffic is the blind spot

You pay per post and get no click dashboard. A routing failure and a bad placement look identical from where you are standing.

Install campaigns cover only part of the mix

App install campaigns hand off natively and are fine. Everything else — a link in a video description, a Discord message, a Telegram post — is not.

A link per creative, per creator

Give each placement its own link under one app, and the dashboard splits taps by source app. You learn which channel brings players and which brings noise.

Soft launches distort the read

During a soft launch every number is a signal. A routing loss that differs by country and by app version makes a geo look weak when it is merely unreachable.

What the statistics show

Compare requests by link, detected source and device. Browser events can help investigate a stalled transition, but they do not confirm that the destination opened. Requests can include repeat visits and bots.

View the data and collection method. Use store or attribution reports for installs and revenue.

How the link works

GoToApp chooses the destination for the device and tries supported ways to open it. If automatic navigation is blocked, it can show a button to continue. Test the link inside the apps where you share it.

Nothing to install

No SDK and no changes in the app. You swap one address for another.

Your tracker stays

An attribution link can be the destination. We hand the tap over and leave your parameters alone.

Compare link activity

The dashboard shows requests and browser events by link. These signals do not confirm store openings or installs.

Questions

Does this apply to app install campaigns?

No, those are safe: the store opens natively from the Install button. It applies to every link-based placement around them.

Can we deep link players who already have the game?

Yes. Add a deep link and the tap opens the game itself, with the store as the fallback for everyone else.

How many links can we create?

As many as you need under one app name — one per creator, per creative or per community.

Do app install campaigns need this?

No, they hand off to the store natively. Everything else does: a link in a video description, a Discord message, a creator post.

Can we send existing players into the game?

Yes, with a deep link: people who have the game land inside it, everyone else goes to the store.

Create a link and test it

Free includes 3 projects, device routing and request statistics. New accounts have a 50-link limit. Pro adds up to 25 projects, project subdomains and App Store page tests for $9 per month.