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Web-to-app funnels

Connect your download button to the app

Use one app link at the end of a landing page, quiz or web purchase flow, with destinations for iOS and Android.

Create your free link See pricing

Free for up to 3 apps

your appLink routing example
Example
gotoapp.store/your-app/quiz-download
Choose a visitor’s device
DestinationApp Store or tracker

Same shared address. Destination chosen by device.

How this fits
your setup

Your visitor has finished the quiz or reached the download step. A GoToApp link gives that button one destination address while keeping the store routing in your dashboard.

  1. Keep your existing funnel

    Use your current landing page, quiz and checkout. GoToApp supplies the link for the app handoff.

  2. Set the button destination

    Point the download button to a GoToApp link configured with your stores or supported tracker.

  3. Test the journey end to end

    Check the handoff from each acquisition source, including social in-app browsers, on both mobile platforms.

Own-page destinations are also supported

If the destination is your own web page, verify ownership of its domain first. This lets you use that page as a routing destination. Verification does not turn the domain into a branded GoToApp short-link domain.

Questions about this setup

Does it build the funnel for me?

No. GoToApp is the link and routing layer for a funnel you already have.

Can I pass personalized parameters?

Yes, through the optional parameter-passthrough setting. The base destination remains the one saved in your account; test the receiving page or tracker before launch.

Use the same link setup elsewhere

One link, both stores

Share one URL for your iOS and Android app. GoToApp sends visitors to the destination you set for their device.

Ads & creator campaigns

Create readable links for ads, creators and launches. Keep the app destinations together and review clicks for each link.

Social & bio links

Use a readable app link in your bio, Stories and messages, with device routing and fallbacks for supported in-app browsers.

QR & printed materials

Put a GoToApp link inside a QR code for packaging, posters or events. Update the app destinations without reprinting the code.

Attribution links

Use a supported AppsFlyer OneLink, Branch or Adjust URL as your destination. Keep your existing attribution setup.

Open an installed app

Add an existing app deep link to your GoToApp setup. The router can attempt to open it before continuing to the store.

Your next campaign
starts with a link

Create your free link

Up to 3 apps on Free. No SDK for store routing.