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App Store A/B tests · Pro

Test App Store pages through one link

Split a campaign link between up to four App Store pages. Set probabilities in GoToApp and compare page performance in App Store Connect.

Set up an experiment See pricing

App Store experiments · Pro $9/month

Screenshot testiOS campaign example
Example
gotoapp.store/your-app/screenshots
Original screenshots30% probability
New screenshots70% probability

Illustrative settings. Actual assignment counts will vary.

How this fits
your setup

Keep one shared address for a campaign while testing different screenshots or messages on approved Custom Product Pages. Each campaign link has its own experiment and history.

  1. Add your page URLs

    Use two to four direct App Store URLs for the same app. A standard store page can be the control; custom pages use their ppid parameter.

  2. Set probabilities and start

    Choose whole-number percentages that add up to 100%. GoToApp randomly assigns eligible iOS requests and keeps the variant in a browser cookie when available.

  3. Compare and choose

    Review assignment counts and actual request shares in GoToApp. Use App Store Connect for downloads and conversion, then send eligible iOS traffic to your chosen winner.

Keep each experiment’s history

Pages and probabilities are fixed after launch. Pause and resume a test, export its counts to CSV, or create a new experiment when your settings change. Selecting a winner does not declare statistical significance.

Questions about this setup

Does 50/50 guarantee the same number of installs?

No. It sets the probability for each new assignment. Request totals can differ, and GoToApp does not measure installs.

Will a returning visitor see the same page?

A browser keeps its assigned variant for up to 90 days when its cookie remains available. Different browsers or cleared cookies can create new assignments.

What happens when Pro expires?

Experiment routing stops and shared-domain links use their standard app destination. Running tests pause when accessed and require an explicit resume after Pro is restored. Pro subdomain addresses retain their existing plan restrictions.

Can I change the probabilities during a test?

No. Archive the current test and create another to keep results from different settings separate.

Use the same link setup elsewhere

One link, both stores

Share one URL for your iOS and Android app. GoToApp sends visitors to the destination you set for their device.

Ads & creator campaigns

Create readable links for ads, creators and launches. Keep the app destinations together and review clicks for each link.

Social & bio links

Use a readable app link in your bio, Stories and messages, with device routing and fallbacks for supported in-app browsers.

QR & printed materials

Put a GoToApp link inside a QR code for packaging, posters or events. Update the app destinations without reprinting the code.

Attribution links

Use a supported AppsFlyer OneLink, Branch or Adjust URL as your destination. Keep your existing attribution setup.

Web-to-app funnels

Use one app link at the end of a landing page, quiz or web purchase flow, with destinations for iOS and Android.

Open an installed app

Add an existing app deep link to your GoToApp setup. The router can attempt to open it before continuing to the store.

Your next campaign
starts with a link

Set up an experiment

App Store experiments are included in Pro at $9/month.