How to shorten an App Store URL
A short app link gives you a readable address. Choose device routing when that address also needs to support Android and desktop visitors.
19 October 2026 · PAD team
On this page
Choose the destination before the name
Copy the App Store listing for the right app and retain campaign parameters that your reporting needs. If you also have an Android app, include its Google Play listing rather than sending Android visitors to Apple. Set a website fallback for people on a computer.
Make the address useful
Choose a recognizable app name and a short placement path. A newsletter and a creator promotion can share the same app destinations while using different paths. Avoid naming a permanent link after a price or a launch date that may change.
Understand the address options
GoToApp’s free plan supports up to three apps with addresses under gotoapp.store. Pro is $9 per month for up to 25 apps and supports an app subdomain such as yourapp.gotoapp.store. Verify current limits on the pricing section. Verified destination domains are not custom branded short-link domains.
Check the final journey
Test the published short address, including any campaign parameters, on each target device and within the app where you will share it. A successful server response only verifies one part of the journey. It cannot prove that a phone opened the store or that someone installed the app.
Set up your link
Compare device routing with social profile links.
Questions
Can I edit the destination without changing the short URL?
Yes. GoToApp app destinations can be edited while preserving their shared links.
Does a short URL guarantee an App Store opening?
No. The device, browser, destination and app configuration still affect the result.
Create a GoToApp link with your destinations, then test it on the devices and channels you plan to use. Free for up to three projects.