One link for App Store and Google Play

Use one HTTPS address to route iPhone visitors to the App Store, Android visitors to Google Play and desktop visitors to your website.

19 October 2026 · PAD team

What the link needs

A smart link chooses a destination from the device information available in the request. Device detection can be wrong or incomplete, so a useful fallback matters. An app that is available on only one platform still needs a sensible destination for other visitors.

Create and test the link

• Copy the real store listing URLs, including any existing campaign parameters you need.
• Create an app in GoToApp and save its iOS, Android and website destinations.
• Choose a readable link path for the placement, such as /launch or /newsletter.
• Open the shared link on an iPhone, an Android phone and a computer. Repeat inside the social apps where it will appear.

What happens after a tap

GoToApp routes the visitor and records link activity. It does not need an SDK for store routing. Opening an installed app is a separate configuration, and remembering a destination after installation requires a deferred deep-link solution. A click count does not establish that a person reached the store or installed the app.

Choose the right tool

A regular shortener is sufficient if everyone should reach the same page. Use device routing when you have different store destinations. Use an attribution provider when you need install attribution and in-app events. These jobs can be combined by using your attribution links as destinations.

Set up your link

See the one link for both stores setup and the app-link handbook.